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Instagram by the Numbers: 2019 Stats, Demographics & Facts

With more than 500 million daily active users on Instagram, it is one of the most popular photo sharing and social media platforms today. Here are some of the most interesting facts, numbers, and stats for Instagram for 2019.

Total Number of Monthly Active Instagram Users:

1 billion

Last updated: January 2019

Total Number of Daily Active Instagram Users:

500 million

Last updated: January 2019

Instagram Stories Daily Active Users:

400 million

Last updated: January 2019

Number of Photos Shared to Date:

50 billion

Last updated: January 2019

Number of Businesses on Instagram

30 million

Last updated: January 2019

Number of Instagram Likes per day:

4.2 billion

Number of Photos & Videos uploaded per day:

100 million+

Last updated: January 2019

Instagram Demographics

  • 68% of Instagram users are Females.
  • 80% of Instagram users come from outside the U.S.
  • 77.6 million Instagram users are from the US.
  • Instagram is used by 31% of American women and 24% of men.
  • Six in ten online adults have Instagram accounts.
  • 32% of all Internet users are on Instagram.
  • 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
  • 38% of female internet users use Instagram and 26% of male internet users use Instagram
  • 72% of Teens use Instagram.

Instagram Financials

  • An estimated 71% of US businesses are on Instagram in 2018.
  • Instagram Now Has More Than 1 Million Monthly Advertisers and 8 Million Business Profiles.
  • Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
  • Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018.
  • 78% of Influencers Prefer Instagram for Brand Collaboration.
  • User-Generated Content Has a 4.5% Higher Conversion Rate.
  • 55.4% of Influencers use Instagram Stories for Sponsored campaigns.

Instagram Fun Facts

  • More than 50 Billion photos have been uploaded to Instagram so far.
  • Posts With a Location Get 79% More Engagement.
  • 7 out of 10 Hashtags on Instagram Are Branded.
  • Photos With Faces Get 38% More Likes.
  • Posts with at least one hashtag average 12.6% more engagement.
  • Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.
  • Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
  • 50% of Instagram Captions & Comments Contain Emojis.
  • Instagram videos get 2 times the engagement of photos that any other social media platform.
  • The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
  • Pizza is the most Instagrammed food globally, followed by Sushi.
  • Instagram influencers like Kylie Jenner are charging up to $1,000,000 for a sponsored post.

Instagram Overview

Instagram, Inc. is a web-based mobile application that enables users to share pictures and videos with their friends and others. It allows users to take a picture or video; filter it to transform the image into a memory to keep around; and post and share it on Flickr, Facebook, and Twitter. The company also enables users to view, comment, and like posts shared by their friends. It is compatible with Apple iOS, Android, and Windows Phone devices. The company was incorporated in 2010 and is based in San Francisco, California. As of August 2012, Instagram, Inc. operates as a subsidiary of Facebook, Inc.

Key Executives For Instagram, Inc.

Mr. Adam Mosseri
Chief Executive Officer
Age: 35
Mr. Vishal Shah
Head of Product


181 South Park Street
Suite 2
San Francisco, CA 94107
United States

Founded in 2010

Phone: 415-857-3369