Most Popular Instagram Filters for Nature, Food, Fashion and Selfies

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There are dozens of perfect photo filters for Instagram to choose from. With the swipe of your finger, you can boost contrast, highlight the vintage look, or simply enhance the overall effect of your Insta pics.

Here are the top 5 popular Instagram filters according to Travel & Leisure.

1. Clarendon

Clarendon filter for Instagram adds light to lighter areas and dark to darker areas. Colors stand out, which in our opinion makes it the perfect filter for sunset pictures. Clarendon tops the list of the most used Instagram filter. This is probably because it’s an all-purpose filter that brightens, highlights, and intensifies shadows for color that pops. Use may use this filter will brighten the highlights found in your photos, while also making the shadows a bit bolder.

2. Gingham

Gingham Instagram filter gives a vintage effect to your images, as it takes some colors out of the photos. Gingham is an ideal Instagram filter for taking selfie shots. This filter allows colors to add a vintage look and lets Instagram users evoke the past. Gingham will wash out your photos, giving darker shots a yellowish tinge and brighter snapshots, even more, exposure for your Instagram photos.

3. Juno

Juno Instagram filter intensifies red and yellow hues in your pictures, making them stand out more than the blues. It’s the perfect filter for creating a feeling of depth. This filter is great if you’re looking to brighten shots with lots of oranges, yellows, and reds.This popular filter lends color intensity and brightens warm hues; many favor its effects for adding richness and authenticity to urban photos. The filter makes the grungy look grungier and gives photos a rich, deep tone.

4. Lark

Lark Instagram filter is a good choice for nature shots. It brightens and intensifies colors but not red hues, keeping a cool feel but not washed out. The filter adds warmth and punches up color, which makes it ideal for a variety of applications. Use lark with your outdoor nature landscapes and outdoor portraits. It can also be good with food.

5. Moon

Moon is a black and white Instagram filter that will give a more intense feel to your shadows. Think of it as a black and white version of Gingham. Moon works best with portraits for your Instagram filters.

Source: Travel & Leisure 

Most Popular Instagram Filters

Methodology analyzed the world of Instagram filters, both in the U.S. and around the globe to find out which filters do people use most.

The filters and geolocation data of more than 1 million recent Instagram photos from around the world for the hashtags #nature, #fashion, #food, and #selfie were analyzed for the insights below.

Most Popular Instagram Filters for Nature

Here are top Instagram filters for nature ranked by an average number of likes per #nature post, by the filter.

  1. Valencia
  2. Normal
  3. Brooklyn
  4. Amaro
  5. Ludwig
  6. Lark
  7. Earlybird
  8. Rise
  9. Mayfair
  10. Aden

Most Popular Instagram Fashion Filters

Here are top Instagram filters for fashion ranked by an average number of likes per Instagram #fashion post, by the filter.

  1. Kelvin
  2. Valencia
  3. Nashville
  4. Skyline
  5. Normal
  6. Slumber
  7. Aden
  8. Ashboy
  9. Reyes
  10. Inkwell

Most Popular Instagram Food Filters

Here are top Instagram filters for food ranked by an average number of likes per Instagram #food post, by the filter.

  1. Skyline
  2. Normal
  3. Helena
  4. Slumber
  5. Aden
  6. Brooklyn
  7. Vesper
  8. Sutro
  9. Willow
  10. Inkwell

Most Popular Instagram Selfie Filters

Here are top Instagram filters for selfies ranked by an average number of likes per Instagram #selefie post, by the filter.

  1. Normal
  2. Slumber
  3. Skyline
  4. Dogpatch
  5. Aden
  6. Valencia
  7. Ludwig
  8. Gingham
  9. Hudson
  10. Ashby

Here are other popular Instagram photo filters:


Valencia Instagram filter will add a yellow hue to your image, making it feel like a bright, yellow lamp is shining on your photo. If you’re a child of the eighties, this filter, with its yellow tint, will look like your childhood photographs. Colors are just slightly brightened, kind of like you flipped a switch on the scene. Valencia rounds out our top five because of its impressive knack for making even the most delicate colors more prominent, and for how it warms up the whole photograph. It is the most popular filter for nature pics. It’s best for photos with dull, fine colors, like light pinks and other pastels. Use it with an image you want to look old-school.


Rise Instagram filter gives photos a soft, warm glow. It’s best for making skin look soft and smooth, or for adding that refreshing “morning” look to your coffee art or portraits.


Amaro Instagram filter brightens the middle section of the image, creating an aged effect to the photos. It can make bold photos look vintage, and horizon shots appear almost dreamy. It’s ideal for blue-eyed selfies or any dark photo that needs to be lightened up. It works particularly well with fall photos, and street photography and Amaro can give your Instagram photos an aged look appearance.


Mayfair Instagram filter warms up the colors of your photos, placing something of a spotlight in the center of the image, with very subtle vignetting around the corners. Mayfair filter is good to use with brightly lit or underexposed images.


Ludwig Instagram filter is good for architecture as it brings light and dark to all the right places while intensifying the warmest colors. This filter also enhances light while taking away most of the colors. Ludwig filter may be used with your Instagram portraits, architecture, and geometric shapes.


Slumber Instagram filter de-saturates photos and makes them hazy which adds a retro or dream-like quality to your photos. Use this filter if you want a combination of a vintage and romantic feel. Recommended for street photography and nature shots.


Willow Instagram filter is somewhere between black-and-white and sepia without appearing kitschy. It’s best used when you want to take a selfie but isn’t camera-ready. Willow filter also works great with beach scenes and macro nature shots.


Inkwell is a basic black-and-white Instagram filter. This versatile filter works well with portraits and has an interesting effect on outdoor nature shots.


Perpetua Instagram filter is characterized by a blue, green, earthy look like of nature. Perpetua works well with outdoor shots, especially on the beach.


Sierra Instagram filter is great for landscape and still life. It’s best for making still-life photos look soft and sophisticated with a lovely glow. This is a filter that works well with outdoor nature photos and photos of objects. A hipster favorite.

X-Pro II

X-Pro II Instagram filter increases the contrast, adds a strong vignette, and makes all of the colors warmer. It’s best to use this on a bright, daytime photo. Avoid using X-Pro II with close-up portraits because of the effect it can have on the skin but works well with city, nature, and fashion shots.


Lo-Fi Instagram filter adds shadows and increases saturation on photos. Lo-Fi is a bit of an all-rounder but is especially good for all your food shots. Also works great with photos with lots of trees and grass.


Hefe Instagram filter is very similar to X Pro II and Lo-Fi. Hefe is another filter that increases color saturation, adds a bit of vignetting, and warms up your image. It’s best for fun photos with lots of colors, like flowers, nature, or summer time pool pics.


Toaster Instagram filter will make your photos look familiar to a child of the eighties. The filter adds a dodged center to your photo with a strong red tint and a burnt edge. The filter toasts your image, making it look like they were taken with instant film. Toaster works well with outdoor images, preferably during the day. Night shots taken with your phone don’t look good with Toaster.


Nashville Instagram filter is the one-hit-wonder of the Instagram filter world. Nashville is similar to Valencia regarding the old-school look in your photos but is slightly more pronounced. Nashville is another good Instagram filter to use with any image if you want to look vintage.


Brannan is a high contrast, high exposure Instagram filter which brightens your photos and gives them a yellowish tint. It’s best used for artsy photos of chairs or carnivals, or any selfie that involves you staring into the distance. If you want your portraits to look like they were taken a century ago — this is a great filter for you.


Earlybird is Instagram’s the original hipster, vintage filter. Just about any photo instantly feels like it was taken decades ago with the help of Earlybird.


Hudson Instagram filter makes your pictures look icy, frigid, cold. This filter is best for keeping things modern. Hudson looks good with architecture, nature, and sleek, shiny cars photos.


Kelvin is the most popular fashion filter for Instagram. Kelvin filter makes your Instagram photos look golden, as almost your photo was taken during that perfect moment in the late afternoon, when the sun is shining just right. Kelvin works with photos with a lot of natural light or a concentrated amount of artificial light.


Aden is a low-contrast Instagram filter which softens your images, desaturating them slightly, and giving them a pastel effect. It also warms the cooler colors. This filter works well with portraits as it also has a skin-smoothing effect. Aden also works beautifully with fall images and photos with lens flare.


Crema Instagram filter makes photos look creamy and smooth. Use Crema outdoors for warming and cooling effects. Crema appears to be popular with Instagram users for food shots, but in particular for their coffee shop shots.


Reyes Instagram filter desaturates your image, brightens it up, and gives it an old-time feel. Reyes is another great filter for portraits, particularly if you’re trying to hide any blemishes on your skin. If you usually use another app retouching your photos, you won’t need to do that with Reyes.


Sutra Instagram filter adds a very noticeable vignette, darkens your image, and gives images a smoked look, with particular emphasis on purple and brown colors to achieve this effect. Use Sutro for just about anything except for portraits.


The 1977 Instagram filter gives your images a faded look, adding a red tint. Photos are instantly old-school with this Instagram filter, and if you’re a child of the seventies — 1977 filter is the one you will recognize and love. It looks best with outdoor beach and lake scenes and looks particularly good with lens flare.


Walden Instagram filter brightens the center of your image, adding an icy blue tint to your colors. Walden is at its best when used on portraits, but also works well with any well-lit images, giving them an even more vintage look.


Stinson is a subtle Instagram filter that brightens your image, washing out the colors ever so slightly. Stinson works well with portraits and beach shots, or any image you want to brighten up a little, and give a subtle nostalgic and vintage look.


Vesper Instagram filter smooths out skin tones, and also adds a yellow tint that with a vintage feel. Use it for portraits.


Maven Instagram filter darkens images, increases shadows, and adds a slightly yellow tint overall. Maven works well with architecture photos and has an interesting effect on blue skies and green lawns images. Not recommended for using it with portraits, because of the shadows it adds to your images.


Ginza Instagram filter brightens and adds a warm glow to your photos. Outdoor photos, whether landscapes, seascapes, portraits, fashion or city shots, look good with a bit of Instagram’s Ginza filter.


Skyline Instagram filter brightens colors in your image, giving them a nice pop. Use it on any Instagram image to brighten it a little.


Dogpatch Instagram filter increases the contrast in your image, while also washing out the lighter colors. Instagram recommends using this filter if you’re going for a dramatic look. Dogpatch doesn’t work well with a dark night sky.


Helena Instagram filter offers users a great way to add a bit of warmth to their photos. It works well with portraits and with outdoor shots.


Ashby Instagram filter gives images a great golden glow and a subtle vintage feel. This filter does not increase shadows in the image. Portraits, or any image you want to give a very slightly vintage feel without it being very overpowering.


Charmes is a high contrast Instagram filter, warming up colors in your image with a red tint. This filter works well with busy streets and city. The filter works particularly well with dimly lit images.

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